Amazingly, not only does this seem to be a real watch, it is intended as a tribute to the paratroopers, hence the Airborne name:

"The BR 01 Airborne is an anthem to the extraordinary saga of military paratroopers. This new watch is a tribute to those brave young men who fought in one of the toughest army corps, particularly the US Airborne divisions.

The Airborne divisions were born during the Second World War. They were the first to be exposed to danger and the first ones to face death. Their most famous motto was “Death from Above” symbolised by a skull that was a reminder to them of both their power and vulnerability.

Since then, the symbol has spread to other military regiments. It is often embossed on uniforms patches or on fighter planes. The skull is a constant reminder of the omnipresence of death on each military mission."

"The BR 01 Airborne reinvents the notion of the talisman, and personifies the very spirit of these outstanding men. It is a genuine tribute to the noblest of military values as well as to the bravery of soldiers who face death on a daily basis to defend their country."

Some tribute...