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This is an amazing watch story !!

I stumbled upon this story online and couldn't stop reading it.
The story is based on the fact that during World War II, British soldiers were able to order Rolex watches from Rolex Geneve on a no money down basis whilst being held in German Prisoner Of War camps. Amazing stuff.
http://www.timezone.com/library/extras/200704246126
Has anyone else heard of this? Did Heuer have such a scheme?

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