How much of this is marketing guff that says nothing, means nothing and is just fluff and hyperbole? And in what sense is 547 components a "rough" number? Seems pretty exact to me. The main question that comes to mind for me is "Why?" and nothing there goes any way to answering that...

: ++++++++++++++++++++++++++++++++++++++++++++

:

: Celsius X VI II, a French company founded in May 2006, is preparing
: to put an item on the market that should set a new standard in
: the world of prestige products - a butterfly-winged creation
: that is much more than just the sum of its functions.

: In the beginning, there was the idea of bringing together two
: worlds separated by nearly five centuries of history to create a
: new nomadic item. Celsius X VI II's showpiece is the very first
: blended product of its kind. Never before have micromechanics
: and microelectronics been combined in such a way. Yet being a
: "first" is not this creation's most remarkable
: quality. That status would limit it to being merely a
: juxtaposition that, while indeed original, would probably be
: expected. This concept goes far beyond that.

: From an aesthetic standpoint, it seems clear that micromechanics
: has imposed its exclusive laws on microelectronics. The most
: surprising thing about this was that microelectronics seemed
: reluctant to let itself be dressed in such noble style.
: Extraordinary ingenuity was needed to overcome a multitude of
: unsuspected phenomena. In solving problems never before
: encountered, Celsius X VI II has already earned its place among
: the most innovative companies of the early 21st century. The
: company's managers show "a very refreshing and promising
: nonconformist youth" in their approach.

: Celsius X VI II has developed its first papillon item as an
: accessory for the contemporary aesthete. The successive design
: sketches reveal a quest for perfect elegant - skilfully
: contoured lines, fine materials and subtle details - through a
: functionalist approach, beauty without excess. The quality of
: the manufacture hints at a fine watchmaking influence. The
: pieces of the case are of the best workmanship, and most of the
: roughly 547 mechanical components are hand-finished. The
: aesthetic design plays with transparency to reveal the magic of
: the technology, to an even greater extent than would be allowed
: by the butterfly design alone.

: The fact nonetheless remains that, tucked away inside its hinge,
: the item conceals a patented system that is activated when the
: wings are unfolded. Based on complex micromechanics, this
: innovation has its name - "Remontage Papillon"
: (butterfly rewinding) - spelled out on the top wing. Its
: presence has much to do with making this creation a favourite
: among enlightened enthusiasts. This ultimate appeal is an asset
: that opens up new horizons, as Celsius X VI II begins to explore
: mechanical functions that will revolutionise the world of
: communications, things never before seen or heard that in the
: future will become a major sector of the prestige market.

: Celsius X VI II is spreading its wings, and its first flutterings
: are giving notice that it will soon be taking magnificent
: flight!