My best guess - maybe Sailing?
The Heuer Regattas have a 5 minute countdown (gives the yachts 5 mins to tack into position before a race starts - I think, I'm no expert)

Stewart

: Ok,

: As long as we are talking about Abercrombie & Fitch, here is a
: cute stopwatch I picked up recently. I got it primarily because
: I love the dial.

: The question is . What event would you time with it?? You will note
: it times from five minutes , back.

:
:

: Thanks,

: Rick