The largest independent, non-commercial, consumer-oriented resource on the Internet for owners, collectors and enthusiasts of fine wristwatches. Online since 1998. | ||||||||
|
||||||||
|
Vintage Heuer Discussion Forum
The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003. | |||||||
| |||||||
|
Here's an ad (circa 1960), that more or less tells us how Heuer selected the name. The Monte Carlo rally was a glamorous event in motorsports; the successful teams were using Heuer timers . . . so Heuer named the new generation of 12-hour stopwatches "Monte Carlo".
Jeff
Chronocentric and zOwie site design and contents (c) Copyright 1998-2005, Derek Ziglar; Copyright 2005-2008, Jeffrey M. Stein. All rights reserved. Use of this web site constitutes acceptance of the terms of use. | CONTACT | TERMS OF USE | TRANSLATE |