At the moment, there are 39 comments on this blog posting . . . some very interesting reactions to the decision to move to the "entry-level" position.

Jeff

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: Here's a very interesting posting on ABlogToWatch , by Ariel
: Adams, about the current position and strategy of TAG Heuer. The
: key message -- With Bulgari, Zenith and Hublot in the LVMH
: Group, TAG Heuer needs to focus on the entry-level segment of
: the market . . . $1,000 to $3,000 watches.

: It's an interesting discussion of how the new "Don't Crack
: Under Pressure" campaign seeks to attract the younger,
: entry-level demographic.

: My guess -- We continue to see the Monaco and Carrera models, at
: the top of the line-up . . . not so sure about the position of
: the V4 and other haute horlogerie pieces.

: How do others react to this strategy?

: Jeff

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