Hodinkee published an open letter from John Mayer to IWC...

http://www.hodinkee.com/blog/an-open-letter-to-iwc-from-john-mayer

....and now publishes an open response from IWC to John Mayer...

http://www.hodinkee.com/blog/an-open-letter-to-john-mayer-from-iwc

I don't want to make any judgement about the sentiment expressed in either the letter or the response but I think the whole thing is a very interesting encapsulation of the relationship between a collector and a watch manufacturer. I will just say, that as a collector who owns hundreds of watches and who has owned thousands of watches over the years, one big difference between John Mayer and me is I have never and probably never will buy a new watch from a retailer or a manufacturer for my "collection." Maybe these two letters tell me why.

Anyway these are two interesting reads.

JohnCote