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How does this sit with the new unofficial pricing policy?

We have an admittedly beautiful chronograph that however, as pointed out by Guillerme, is somewhat of a downgrade from other model considering its very actual features.
And still the price is in the mid-to-high range, which does not seeem to be very consistent with the drumbeat of a TH repositioning within the LVMH group to target the entry- to mid-level.
Sure, the "Heuer" only shield does bring some value added, bu I agree this seems to be overpriced to me.
Cheers,
Fabrizio

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