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The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003.
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I'm not a huge fan of it :0(

Thanks Jeff (and David who responded to my Tweet),

If it is to replace the current logo everywhere, I wonder why it hasn't been done in a sweeping global switchover. Seems a bit haphazard for a large organisation.
I don't wish to knock TH, but it appears unprofessional.

Independently, I am vexxed as to why they are changing it, and IMHO the new logo is awful.. seems they are losing some of their TAG heritage.
There seems to be no rhyme or reason to change it. Could you imagine Rolex, Omega et al suddenly changing their logos. Weird!

Bring back the old logo!

Stewart
Heuerville

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