David and all,

I made some comments about this watch on the Vintage Heuer FaceBook page...

"...I really have no special knowledge of NASCAR. I just don't really follow it and never have except that from time to time I get asked to do some related photography or shoot a race. That said, this watch seems to have been produced at about the sa...See More
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Let me make one more...sort of educated speculation. Generally speaking, product branded merchandise in racing is paid for by the sponsor and is part of the marketing effort of the sponsor. Racing entities/sanctioning bodies rarely spend their own money on things like this. There are exceptions but...follow the money.

Now I want to ask a question and make another comment.

The Question:

How many of these "Winston Cup" Breitlings have been seen? I can find a few photos on the internet but it seems as though they all may be of two watches or at least watches with two different bezels..

The Comment

Looking at the Winston Cup printing on this dial in the beautiful hi-res photo above, I have to say that it seems a bit crudely done. The Volvo/MG/Wings & Wheels etc logos found on Heuer watches of the same vintage seem much better done.

I don't know what this means. It could mean a lot of things. However, if there are only a couple of these watches known I suppose they could have been mock-ups for some never realized marketing project. I have no idea. This is certainly an interesting watch.

JohnCote