...to follow. I think the movement is interesting and the case construction is certainly unique...I just can't believe that there weren't any focus groups or market research that a) showed the (CLOSE) similarities between the 11:59 and a bunch of mall quartz watches, and b) tested the reaction among collectors. It's a horribly executed design and even worse roll-out, given they've stated how important the launch is to the brand's future. Hey, we thought the Autavia's bezel width was a disaster...could have been worse!

And that name....don't even get me started.