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Must-See Video: Jean-Claude Biver on the New Autavia

Here's an excellent video of Jean-Claude Biver, at the opening of the Heuer Collectors Summit (September 11, 2016), discussing the new Autavia.

Along the way, he discusses

  • the past and the future
  • tradition and innovation
  • TAG and Heuer (and the meaning of avant-garde)
  • copying and creating
  • the value of old watches
  • in house versus suppliers
You absolutely must watch (or even study) this video to understand the new Autavia (and perhaps the future of the TAG Heuer brand). It is inspiring!!

Thanks to WatchFred for filming and posting.

Here's the link, in case the embedded video does not work for you -- https://youtu.be/6ep2ZS0tess

Jeff

Messages In This Thread

Must-See Video: Jean-Claude Biver on the New Autavia
What I already knew.
Inspirational and funny...
Cool video, great, funny man, thanks for sharing! *NM*
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