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This is going to sound strange, but I saw a guy on Jeopardy! a few years ago and his claim to fame (in his little tete-a-tete with Alex Trebek) was that he wrote a letter to Timex in the 60's remarking that in their ads that displayed multiple watches, the times were all different, and that the brand's reputed accuracy could be called into question.
From that point on, the story goes, Timex (and soon all manufacturers) synchronized their watches in multiple-watch ads. I don't know when 10:08:45 became the standard choice.
Just a little useless anecdotal trivia for you.
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