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: Yes, but so what. Having to EXPLAIN this to
: people makes the name bad.
: When the vast majority of people see APNEA on
: the dial of your watch, they'll only connect
: the word to the sleep disorder. So they'll
: assume you have that medical condition and
: require a special wristwatch to help you
: with the sleeping disorder.
: What are they going to think of you? Especially
: if they think it might be something you
: wouldn't want to talk about, so they don't
: even ask. So the necessary explanation that
: APNEA it also part of a diving technique
: never gets told.
....my sentiments exactly.
The only thing I can conjecture is that there were no native (American) English speakers at the marketing "focus group" meetings when Omega was conceptualizing this watch. The REAL meanings of words do NOT matter in marketing. What matters is the CONNOTATION, or the "feel" of the word.
I find this poor choice particularly ironic in light of the other recent naming choice, which is so apt, "Aqua Terra."
MMC
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