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My guess is that the James Bond appearances have contributed to more SMPs being purchased, however not in the way you stated here. I think that most people don't buy the watch because they think they are James Bond or feel more like him. I think they buy the watch because they see it in the movies/advertisements and realize it's a really nice looking watch.
I also don't think there is any problem with a lot of people owning the watch. It doesn't make it any less valuable to me, personally. I got that watch because I liked it, not because of a movie. (Note, my daily wear is now the Seamaster Aqua Terra).
And to comment on the Omega watches at Costco. I saw them too and looked into it. They are not an authorized dealer, and therefore have to offer their own warranty on it, since Omega will not.
: The Seamaster no doubt is a nice timepiece but
: has it become too mainstream?
: It seems that everywhere you look, buyers
: especially new buyers are going for the
: Seamaster. This of course is due to James
: Bond movies and the option of picking quartz
: movement which can make this watch under a
: 1k, therefore just about anyone is buying
: this watch. It’s sad but I have seen the
: Seamaster even in Costco at discounted
: prices. So the question remains- has the
: Seamaster become a relatively inexpensive
: mainstream theme watch for the masses?
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