zOwie Omega Discussion Forum

: I've been in the market for a watch for a while
: which has led me to this site. I have been
: considering a Omega or a Tag. I notice in
: the brand info section Omega is listed as
: Luxury while tag is semi-lux. Can anyone
: tell me the reason for this distinction. As
: far as I can see both brands have about the
: same price points and are sold in the same
: types of stores. Both brands seem to have
: long histories (based on there web site's)
: although the Moon watch does stand out.

: Is it all about personal pref or is there some
: sold reason Tag is ranked in a lower class
: than omega? Any opinions will be
: appreciated.

I would have to disagree with some of the fundamental assumptions in the above statement.

1) Most Omegas are at a much higher price point than most TAGs. Although, a recent article in Watchtime reports that TAG is trying to become a more high-end watch.
2) Many TAGs are available at "outlet" stores/malls. I do not see many Omegas there yet and I live in a very "watch saturated" city.
3) TAG movements are "staight from the box" of the movenment maker according to most watchmakers I've talked with. Omega movements, while not totally "in house", are signif. upgraded before installation in watch case.
4) TAG is still PRIMARILY a quartz watchmaker, therefore it is not as respected by serious watch junkies as Omega.
5) TAG changes designs pretty "fast n' furious" compared to Omega. This is a sign that they need to keep changing to attract attention. I'd ask myself, "Will there be parts to fix this TAG in a couple of years?"

One of my first "good" watches was a TAG I bought in Gstaad Switzerland in 1981. It ran great, so don't think I am TAG bashing.

Just an opinion,
MMC