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I used to feel exactly the same way, so please don't take this personally. I have both a Rolex Submariner, and an Omega 2254.50 SMP. It's my humble opinion that in this world of high-end watches that can cost up to hundreds of thousand of dollars, the Rolex is actually 'reasonably' priced in comparison.
If you consider their history and so on, they should 'theoretically' cost more. I posted a question on the TZ forum concerning the business end of Rolex, which was graciously answered by Stan Sirody as follows:
"In 1945, Hans Wilsdorf , then the sole owner of Rolex and heirless, placed >>> Mar 24, 2004 - 06:18 PM
... the company into a charitable trust (the Wilsdorf Foundation), with two main conditions: that the Company would never be sold and that it would never be traded publicly.
Wilsdorf died in 1960. Three years later, in accordance with the instructions he left, stewardship was turned over to Andre Heiniger. Today his son Patrick is the GM.
Aside from many charities it supports, Rolex also has a program to support and mentor young people in the arts and currently is involved in the Watch Technicum program, whereby talented American apprentices are taught watchmaking in Lititz, PA on scholarships supplied by Rolex.
Rolex also initiated the WOSTEP program, which also teaches watchmaking, and sponsors many charity events worldwide."
Having learned that, I don't mind now having paid a little more. In conclusion, I don't consider Rolex overpriced, I find Omega less expensive! Thank God!
Please accept this in the spirit it's intended.
Regards,
Dave
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