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.. old business men, usually of Asian origin, wanting to wear gold timepieces on their rists, and Rolex is the only 'Western' brand they've heard of. I'm not being racist at all, but you all know of the type of people I'm talking about..
It's the same as Tag Heuer watches being for teen wideboys in their suped up cars. "Look at my tag." etc
Personally, I'm 21 and I wear a SM Pro 22545000. I got it a month ago, and compared to the Rolexs in the shops, it was much nicer. I didn't like one of the Rolexs to be honest. Even the Omega DeVilles, as well as the SM AquaTerra and Railmaster series watches looked nicer than their counterparts in the Rolex dept.
The Rolex has an old man image associated with it.. wearing the SM pro, people know I have a good taste in watches. Wearing a Rolex, people would think that I was some old fart driving a silver Mercedes :)
I'm at university with some soon to be submariners, and they won't get to see daylight for 3 months at a time, not knowing their location in the world's oceans. They will all grow beards and sit 1000ft under sea level. If that's the image that a submariner conveys, Rolex have chosen a good name.
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