zOwie Omega Discussion Forum

: do you think that having more and more
: ambassadors for omega destroys the prestige
: of the watch and makes it look cheap?

One can reach the point of 'too many of a good thing.' OMEGA is going a little overboard. Though some ambassadors are regional celebrities -- not intended for publicity in the International market.

: run. especially if this person makes a major
: mistake in his choices in life. this is one

Always a risk.

: aspect that rolex is very good at. they
: don't want to be associated with any person.

Rolex, like Coca-Cola, is so globally well known that they only have to occasionally remind people that they still exist.

Other brands, like OMEGA, have to 'introduce' and 'reintroduce' themselves to a lot of potential buyers. One great and very effective way is to associate their watches with fashionable celebrities. Saves a lot of boring explanations of why this watch is feminine, that one is masculine, the other very sporty.

Plus, the celebrity associations help the OWNERS of these watches, too. They create a broader public perception of the brand and styles so that -- whether they realize the connection or not -- when people see a particular style of watch on you, they have the positive association with the desired image of femininity, masculinity, sportiness, trendiness...