zOwie Omega Discussion Forum

: a model, an actor, an
: attractive but mediocre tennis player.

All right, this is a now an even more abstract and more intersting discussion. First, "substance" and advertising don't realy co-exist. Advertising is mostly about "selling the sizle not the steak" as I mentioned in my post bellow.

But I must stand up for Omega in "their choice" of Ambassadors. No.1. The model. To be a model by definition your only job description is to look good. Media analists will argue tough that to be a Supermodel you need a lot more, you need to be literarily "one in a million". And I would think that getting that one in a million person to be your spokes person to let the public believe that your watch is one in a million is not a bad decision.

No.2. The Actor. He is a HELL of a lot more than an actor. He is the latest incarnation of one of the most popular an prolific movie heroes of all time. There is not a man on the planet who would not want to be Bond for a day. Bond touches on so many subliminal nerve endings of the male psyche that it survived 40 some years and five incarnations, well outliving the geopolitical area that gave birth to him. When you're talking about this actor, you're talking about more than just the actor, you're talking about what he represents. In this case, it amounts to one of the most brilliant ad campains ever created by a watch company.

No. 3. The Tennis player.... Well, I guess you're right about her. Although, again, there are a lot of pretty tennis players out there. The fact that she is who she is, is a testament to her talent at marketing herself as more than just a tennis player.

Entertainment and watches have one thing in common: it's all about the marketing.

T.