zOwie Omega Discussion Forum

i agree that omega ambassadors such as cindy, michael, pierce, anna, ernie lets even include alexander and ian. but sad to say there are others which i think shouldn't be included in that elite list. check out omega's website so you can see for yourself. there was even a time when there was this male chinese actor (never heard and forgot the name)endorsing omega. what the???

omega is tryig too hard. probably sales are low. i stand by what i said that having too many ambassadors will truly weaken the brand! i think one ambassador for each product line seamaster, constellation would be enough (my suggestion doesn't really matter)

.. : All right, this is a now an even more abstract
: and more intersting discussion. First,
: "substance" and advertising don't
: realy co-exist. Advertising is mostly about
: "selling the sizle not the steak"
: as I mentioned in my post bellow.

: But I must stand up for Omega in "their
: choice" of Ambassadors. No.1. The
: model. To be a model by definition your only
: job description is to look good. Media
: analists will argue tough that to be a
: Supermodel you need a lot more, you need to
: be literarily "one in a million".
: And I would think that getting that one in a
: million person to be your spokes person to
: let the public believe that your watch is
: one in a million is not a bad decision.

: No.2. The Actor. He is a HELL of a lot more
: than an actor. He is the latest incarnation
: of one of the most popular an prolific movie
: heroes of all time. There is not a man on
: the planet who would not want to be Bond for
: a day. Bond touches on so many subliminal
: nerve endings of the male psyche that it
: survived 40 some years and five
: incarnations, well outliving the
: geopolitical area that gave birth to him.
: When you're talking about this actor, you're
: talking about more than just the actor,
: you're talking about what he represents. In
: this case, it amounts to one of the most
: brilliant ad campains ever created by a
: watch company.

: No. 3. The Tennis player.... Well, I guess
: you're right about her. Although, again,
: there are a lot of pretty tennis players out
: there. The fact that she is who she is, is a
: testament to her talent at marketing herself
: as more than just a tennis player.

: Entertainment and watches have one thing in
: common: it's all about the marketing.

: T.