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Reasonable discount?

I am buying my wife the 'my choice automatic' ref 1495.71.00. Can someone give me a resonable discount from msrp. One Dealer is giving me 24%. Is this reasonable? Another one is giving me 27%discount, but am not sure if he is official dealer. The 27% dealer originally giving me 25%and if i pay cash he will add 2% = 27%. He said that if cash he is saving 2% merchant discount and he is passing it to me.
So is 24 to 27% discount is reasonable or good deal or i can ask for more? Can they make up the margin, of course they have to earn a living too.
Thanks for your comments.

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Reasonable discount?
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