zOwie Omega Discussion Forum

: Quartz watches are common. Too common. They're
: mass-produced, cheap, and disposable. Those
: qualities make them great deals for someone
: looking for value. But to me, those same
: qualities make them almost lifeless,
: especially since mechanically they're all
: pretty much the same. In terms of
: aesthetics, I don't like the herky-jerky
: tick movement of quartz watches. The
: rareness of mechanical watches to me only
: adds to their appeal. When you buy a
: mechanical, you're buying a moment in time:
: a certain style and a certain movement
: caliber that are the products of a certain
: period.

Its tough to understand how mass produced and inexpensive equates to "cheap". My daughter's ipod has a 4 gig hard drive which cost $399. In 1984, a friend spent $1100 to get a 10 Meg hard drive. Does that make the antiquated hard drive quaint, soulful and custom? Mechanical watches are mass produced and expensive. They might want to convey an image of master watch craftsmen, but at 100k plus units a year, that's not a handcrafted custom shop product.
Too common? I think that applies to Rolex as well.