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I appreciate that the 'Ambassador' marketing of Omega is to appeal to the fashion conscious where expensive watches are accessories but I don't think Cindy, Pierce or Anna does anything to the reputation of Omega as a quality Swiss watchmaker. For Omega to compete with Rolex they desperately need to tighten up their authorized dealer network as the grey market is flooded with discounted Omega. They need to limit production to demand as it is obvious that Omega are overproducing. I also believe Omega produce far too many variations of their lines. If Omega are to compete with Rolex they need to learn from Rolex.
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