zOwie Omega Discussion Forum

Nice watch! Conrats and welcome to the club! Don't let other people's poor thinking make you believe you have chosen second best.

I find it curious that some people seem to assume that whatever ROLEX does is the perfect thing to do and any competing brands like OMEGA are inferior for not doing things the way ROLEX does. Sorry, but I greatly disagree with that thinking. ROLEX has the unique position for being publicly perceived to be the best-of-the-best. They can be extraordinarily overconservative in their methods and get away with it because many people buy ROLEX based on *assumptions* of their superiority--not a true evaluation of which brand offers the best combination of values for that person's needs.

Competing brands have to try all that harder to get past that public perception. OMEGA uses a somewhat similarly conservative approach, without getting too stale or stuffy. OMEGA accomodates the need of modern buyers by keeping their designs conservative, but fresh and is not afraid to tailor some models for different regions.

I do agree that OMEGA has gone somewhat overboard with the number of models and variations -- especially since their authorized dealers cannot carry more than a fraction of them in a typical store.

But when you are publicly perceived as #2, you have to try harder to compete against who everyone thinks is #1.