zOwie Omega Discussion Forum

Though when you look at the transformation of the Seamaster line that began with the Bond smp it does seem that Omega has made a choice to move that line in the Rolex direction. While keeping the looks slightly more up to date.

Bond SMP is a lot like the sub...AT is a lot like the DJ...

36' AT is so much like the DJ that I'm not sure I wouldn't mistake it for one at a glance. Close up though I love It...after all I just got one.

: Nice watch! Conrats and welcome to the club!
: Don't let other people's poor thinking make
: you believe you have chosen second best.

: I find it curious that some people seem to
: assume that whatever ROLEX does is the
: perfect thing to do and any competing brands
: like OMEGA are inferior for not doing things
: the way ROLEX does. Sorry, but I greatly
: disagree with that thinking. ROLEX has the
: unique position for being publicly perceived
: to be the best-of-the-best. They can be
: extraordinarily overconservative in their
: methods and get away with it because many
: people buy ROLEX based on *assumptions* of
: their superiority--not a true evaluation of
: which brand offers the best combination of
: values for that person's needs.

: Competing brands have to try all that harder to
: get past that public perception. OMEGA uses
: a somewhat similarly conservative approach,
: without getting too stale or stuffy. OMEGA
: accomodates the need of modern buyers by
: keeping their designs conservative, but
: fresh and is not afraid to tailor some
: models for different regions.

: I do agree that OMEGA has gone somewhat
: overboard with the number of models and
: variations -- especially since their
: authorized dealers cannot carry more than a
: fraction of them in a typical store.

: But when you are publicly perceived as #2, you
: have to try harder to compete against who
: everyone thinks is #1.