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Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

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I think you need to roll some of all of the above

Here's my take:

- Omega is a name you know - costs more (read Anna's dough, etc...)

- Omega stands behind their product (warranty costs - they have to be a higher share of the price with precious metal - if you need a new case under warranty, etc...)

- number produced - economy of scale - If I make 1 million in steel and have to re-tool to make 1,000 in gold - you have to pony up for the costs

- scrap - gold scrap is big money - and no it cant be recycled - not by the case maker - has contamination in it - oil, etc...

- exclusiveness (is that a word) - this goes to Derek's comments as well

JM2C

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