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Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

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Predictions for the Next 007 Watch

I know it's too early to know whether Omega will still be 007's watch when "Casino Royale" hits theaters, but if the Bond people do stick with Omega I'm wondering what watch will be on 007's wrist.

I think Omega made a good choice using the current SMP, since its reasonable price tag allowed for a larger demographic to be able to afford it. If they switch to a Planet Ocean or a Bond co-axial GMT, they've upped the price by $1200-$1400.

Given that Bond was a Naval Commander, I think it makes sense for him to stick with something from the Seamaster line. Omega could promote their co-axial movement by giving Bond a Planet Ocean, co-axial GMT, or an Aqua Terra. However, the lack of a bezel on the Aqua Terra would limit the "gadget factor" a bit, so I suspect they won't use this watch. By contrast, the red arrow on the GMT dial could add to the gadget factor.

From a sales standpoint, I think Omega would sell the most watches if they stuck with the current SMP. However, if they really want to promote their co-axial movement, they could use the Bond movie as a great marketing tool. Any thoughts, predictions, etc.?

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