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Re: Who REALLY Makes Omega's Movements?

In Response To: Who REALLY Makes Omega's Movements? ()

About a year ago, I read something about that the Swatch Group is planning to have Co-Axial movements assembled inside other brands of the Swatch Group. I can't imagine that Omega has the capacity to mass produce these movements for other companies. It's likelier that ETA would have the capacity to do so, but honestly, I'm just as clueless about the inner workings of the Swatch Group as you are.

: I read through a disturbing thread on
: timezone.com that I thought I'd bring over
: here to see if anyone can give me a clear
: answer.

: Basically, the thread began with the assertion
: that Omega does not actually MAKE any of
: their own movements, but rather that Omega
: has ETA make all of their movements for them
: according to their specifications. In other
: words, ETA makes the co-axial movements
: according to Omega's specifications and then
: sends them to Omega to be put into their
: watches.

: We all know that Omega's movements are
: ETA-based, but everything I have read on the
: internet and in watch magazines clearly
: states that "Omega heavily modifies
: these ETA movements", not "Omega
: tells ETA how to heavily modify these
: movements for them and then ETA actually
: assembles them." In other words, does
: Omega buy the base movements from ETA and do
: the extensive modifications themselves, or
: do they just tell ETA what to do and place
: an order for X number of a specific
: movement?

: If Omega doesn't actually modify the movements
: themselves, then aren't they really just a
: "final assembler", not a full
: manufacturer? This may be an extreme example
: since Omega and ETA are both part of the
: Swatch Group, but to me this is kind of like
: buying a Ferrari only to find out that the
: engine was built by Ford according to
: Ferrari's specifications.

: Can anyone provide a definitive answer on this?
: Thanks.