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: A final counter example: I've been looking at
: digital cameras and noted that the Sony has
: a Zeiss (!!!) lens. I assume that means the
: lens is really good which is of course the
: goal. However, should I be disappointed that
: Sony is not manufacturing all of the
: components in house? I don't think so.
Actually, Sony does manufacture the lens. It is NOT a Zeiss lens, rather, Sony licensed the use of the Zeiss name (sorry, but if Zeiss ever produced crap like this, they'd cease to exist). Isn't marketing beautiful?
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