: That wasn't my point. ETA makes movements that
: are used by many watch companies, not just
: Omega. ETA and Omega are separate entities
: both under the Swatch Group
: "umbrella".
My point is that they are not unrelated entities. As long as Omega can exercise a certain amount of control over the production, as is possible in a related company, what is the point of insisting they are "separate" entities and movements are not made "in house"? For the same reasons as you mention, then Brequet's manufacturing arm should be considered "separate" from Brequet. This is an absurd line of reasoning, used by the some to discredit firms like Omega. JLC sells movements to other firms. So when JLC uses the same movement in one of their own watches, should we consider that as an "out house" movement? As I suggested before, it would be a trivial excercise to relabel ETA as Omega -- then what exactly would be the difference between JLC and Omega? None of the historical firms continues on business with the original founders and watchmakers they began with -- they have all turned over. So what possible difference could their modern corporate structure make?