I guess it's not the Frankenwatch that bothers me so much. It's that they make up model numbers to fool consumers into thinking they are Omega model numbers. That is dishonest IMO. They could just give the original model number with the option of swapping out the bracelet.
They also sell watches with the Serial Number removed. I think that's less than ethical. The following quote from their website makes me wonder if they remove the Serial Number (actually the Movement Number) from the movement itself. I would think that puting a grinding tool to a movement would not be good for it, particularly leaving metal shavings behind.
"Certain timepieces are decoded, unless the product description states "With Serial Numbers”. This is common practice with most authorized dealers who sell to online companies, and is done in order to protect their Authorized Dealership license from the manufacturer. The manufacturer does not approve of discounting the prices of their products beyond a set amount. They do this to ensure the values of their timepieces are kept at a certain level. These numbers act as a means of monitoring the products they sell; thus, they will often purchase timepieces from our site in order to obtain these numbers. With these numbers they have the capability of tracing any piece back to the original dealer, who purchased the particular item, and possibly suspend their Authorized Dealership license. All decoded pieces are done professionally, with absolutely no marks, blemishes or scratches left behind."
