zOwie Omega Discussion Forum

Omega is like any other company in the world, their main goal is to make money. If a grey-market dealer sells one of their watches Omega still makes the same amount of money, just as if it were sold by one of their authorized dealers. Plus they get the added benifit of never having to do any waranty work on it. So what is the incentive for Omega to enforce their agreement with their dealers not to sell to grey-market dealers? There is none. Omega knows by doing so they will in the end make less money. Those grey-market dealers actually allow Omega to sell more watches, by offering Omega products at a reduced price. If they wanted to I'm sure they could find out very easily which of their dealers is supplying all the grey marketeers. They don't because it will hurt their bottom line.