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I disagree about watch selection.
Sometime late-summer, I read that product placements had been set on the automobiles and the watch: Ford (provided all 3 lead cars in "Die Another Day") and Omega. It's a money thing as much as anything else, and the Rolex relationship w/ the producers has always been less than positive. Now we're not just talking about product placement, but real momentum (which did not exist before Omega involvement), and actual push potential -- as Omega pricing is more accessible to "Bond-wannabe's" than Rolex.
"Casino Royale" is coming under the same director as "Goldeneye," and I think we can sort of expect that sort of "feel" when the next 007 comes out (movie and lead actor). No particular bent regarding "brand," so much as an inclination away from "gadgets." Also remember that the 2541.80 (in my opinion, a more character appropriate watch for Q-Branch to distribute) first appeared in "Goldeneye."
As pointed out right here on Chronocentric, Omega is more in line w/ Ian Fleming's vision of a Bond watch than the current Rolex.
I don't recall ever having seen a Bond watch destroyed, but if memory serves, "Casino Royale" is where 007 uses his watch as a "knuckle duster," smashing the crystal against the face of his adversary in a fight. That makes the watch significant and pivitol, w/out the need for gadgets, per say.
And the watch graduates to the status of the way Bond seems to treat BMW's, given films of late.
Maybe not a 2531.80, but I'd be willing to lay odds that it'll certainly be an Omega.
No doubt in my mind.
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