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Hi
The main problems came from the lancaster bad rep for its incapacity to make good repairs on watches. You must also add to this that the problems which happned with the 33xx series of movements haven't helped Omega in the USA.
Also some ADs droped Omega after 1984 because they felt that the quality of the products wasn't probably the same that when Omega wasn't under the Swatch Group umbrella. Omega in the USA had a splendid reputation when it was under the direction of Norman Morris who directed Omega USA from 1945 till the late 70's early 80's. Also the lack of qualified watchmakers in the USA seems to be a problem.
Quite sad to see this happening.
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