zOwie Omega Discussion Forum

: Your thoughts about the $1000 and risk
: vis-a-vis marketing the entire line are the
: same as mine, Keith.

: In terms of there still being a 2531.80 (c1120)
: manufactured after April, that may well be
: so. But in terms of there also being an
: "updated" 2531.80 w/ co-axial
: movement, the word I got from a source I
: consider very reliable was
: "certain."

: Putting my marketing hat back on, given that
: fact, the "risk" then becomes: Do
: you keep the old 2531.80 along w/ the
: co-axial version?

: Doubt it....

Personally, I think this is a bad idea if it is indeed true. First of all, a co-axial 2531.80 will cost well over $3000 as Keith pointed out. Second, those of us with current "used" Bond SMPs will have watches worth perhaps $1000 at most if we sold them privately. So, are we willing to spend 4 figures more for the exact same watch just because it has the co-axial escapement? I really doubt it.

I think Omega should leave the current SMPs alone and focus on creating new models with the co-axial escapement. It just doesn't make a lot of financial sense (or marketing sense) to produce the exact same watch with an upgraded movement and slap a $1000 premium on it. Heck, with my dealer's discount it only cost a bit over $1300 for the last SMP I bought. Now I'm going to shell out $1000 more for a co-axial variant of the same watch I own??? I think not.

Only my two cents....