zOwie Omega Discussion Forum

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this leads back to my original point

In Response To: Re: I disagree with you for these reasons ()

: I think manufacture status really means

: a) There are fewer of the movements, which make
: them more exclusive and desirable
: b) The implication is that the company stands
: more solidly behind their product,
: theoretically having a greater incentive to
: watch quality control, resolve movement
: issues etc.

: While there is certainly not much against the
: first argument, I'm not so sure that the
: second can objectively be made. However, the
: perception is there, and perception IS
: reality.

: In looking at the Rolex vs. ETA movements, I
: would say there are probably refinements in
: the Rolex movements that make them worth
: maybe $300 more. In my opinion, they're not
: worth $2000 more.

: Then again, the portion of the cost
: attributable to the movement is small
: compared to that of the rest of the watch.

...which is that Omega are moving themselves upmarket, but how can they have the same 'cache' as Rolex when they fit sourced movements whereas rolex make the watch completely - movement and all ?
i love my omegas and i prefer the design of the omega range - all rolex look the same to me, but surely to be the number one luxury watch brand,they need to develop these movements 'in-house' and produce an uncompromised product. they shouldnt be modifiying stock movements , they should make their own, and then the price rise and the move upmarket would be truly justified..
(surely they still have the expertise within the company to do so ?)
perhaps spend a little less on promotion and advertisments and more on the actual watches....