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Rolex makes money .....

In Response To: Re: If you h ave seen vintage omega inhouse moveme ()

: I'm afraid our priorities are different. Omega
: can ramp up in-house production and produce
: these movements again to please movement
: aficionados, raise the price considerably
: because of the higher unit price, and lose
: sales overall because of higher prices.
: Omega is in the business of making money.

.....and they make their own movements.
my original remarks re Omega not making their own movements whilst Rolex still do were to do with percieved quality and craftmanship. Omega seem to be ramping up the prices anyway and moving the brand upmarket with more expensive models and very exclusive limited editions, so why not do the job properly and make their own movements.
as someone else said today, the difference in cost wouldnt be more than $400 between an ETA and an Omega movement ?