zOwie Omega Discussion Forum

The number I've always heard is 20% as a discount that an Authorized Dealer can give w/out objection from the OEM. As Rolex has a policy of "no discussion whatsoever other than MSRP," and I've found dealers pretty tight w/ this, it strikes me as significant that I frequently call dealers w/ whom I've had no prior experience and am quoted 20% off MSRP.

Others on this site will refer you to ADs that give something like 33% off MSRP, which is less common, but, as it seems to be about as secret as James Bond's affiliation w/ MI6, I suspect it's a "don't ask, don't tell" thing -- in favor of moving volume.

(Oh, my, I just flashed on something: When I was an officer w/ my local chapter of the American Marketing Association, the guru consultants there would regularly refer to auto sales as "moving iron" -- so they could get back to what was really important to them, I suppose: The X-Plan discounts they got by association! This whole "discounting" thing, beyond a certain point, has that same icky feel to me, much as I don't like paying MSRP myself. It's short-sighted for the very reason you state, Darren: It catches us all in the exclusivity, if not resale, end.)

Returning to your question -- there is an eBay Seller that I've eMailed a few Chronocentric folks about now, who is offering full warranty, card-stamped Omega watches at 37% off MSRP. But he ruthlessly protects his AD. So I'm guessing that's something Omega would come down on.

Hope this analysis helps peg things for you.

Link to my Omega Seamaster 2252.50 review: For a 21st Century Goldfinger
Link to my Omega Seamaster 2254.50 review: Should'a been Bond's Omega
Link to my Omega Seamaster 2255.80 review: "The Electric Blue"
Link to my Omega Seamaster 2531.80 review: Bond's second Omega
Link to my Omega Seamaster 2541.80 review: Actually-- Bond's first Omega
Link to my Omega Seamaster 2561.80 review: Mid-sized version of 2541.80