To show you how I think, Joey, it wasn't until I read your Post that I actually noticed there was a woman off to the side, w/ her shirt unbuttoned.
But that main graphic w/ the watch, hand in the pocket. Didn't have to go any further than that for a turn-on.
I guess since we're sort of talking about the larger subject of marketing and advertising, my first comment regarding shortcomings in watch photography in general is that the photographers seem to lack "emotional connection" to the subject. I mean, either it's diffused lightbox stuff, or a watch sitting on rocks, or granite or what have you. That's great if I'm sharing photos of a piece I've just bought w/ friends.
But really effective advertising grabs you, pulls you in (willingly), then takes you somewhere.
The Rolex site, as a matter purely of taste, does that for me. That Omega does not is no shortcoming on their part; I think it does effectively do that to others' tastes. On the other hand, Omega could benefit from the sort of marriage Rolex has achieved on its current home page. Currently, Our Brand seems to be "watch photo" + "event photo," it's then the audience's job to connect 'em up.
But I don't think it's always been that way. I think some of the old Speedmaster watch ads related to the moon landings could definitely go toe-to-toe w/ what Rolex has now. Frankly, I'd rather see a full-page photo of a watch that's gone to the moon and back, however that may look, and buy the watch that's available here, as opposed to a pretty watch, formally photographed, superimposed over a LEM photo in the ad composition.
Of course, James Bond is my connection to Omega.
So I'd like to see an ad w/ "his" watch, maybe on a nightstand, a little lipstick on the bracelet, wine glass on its side (w/ a bit of a spill, to allude to water resistance, of course!).
Like the moon ad, gives me an impression of a watch that's been somewhere, and I'm looking at it. And I want it.
By the way, has anyone else noticed in looking at Rolex 14060 and 14060M consumer reviews, how often and consistently it's referred to as "the Sean Connery James Bond watch"? Connery hadn't even played 007 for 6 years before the 14060 came out, yet, the Rolex no-date seems to "own" the Connery-Bond moniker.
That's the power of credible adverting for you--.
