Sorry for the delay in replying,
I visited the site. MOST watches have a price of POA. I assume this means that they don't have it in "stock". So they get a phone call/E-mail asking for a watch. They call their "dealer" who regularly gives them say X% discount. They put their mark up on it & that's the "customer" price.
Lets take an example from their site.
The Moon to Mars Speedmaster. They show a list price of £ 1,775.00 & they sell it for £ 1,420.00. so that's a "saving" of exactly 20%.
So all they need is a dealer to give them more than 20% & they make money.
They buy a watch from a dealer with (say) a 30% discount ( they pay £1242 ) , get all the paperwork stamped. This deal can be done WITHOUT the dealer knowing he has sold to a "broker".
They then put their mark up on the watch ( almost 200 pounds in this example ) & sell it to the final customer.
Technically, EVERYONE is happy. The customer has "saved" money. The broker has made money. the AD has sold a watch ( legally ) & made money. Omega has sold another.
OK, OK the customer could have saved more ( does anyone know of a UK dealer offereing 30% ? )
As long as the dealer can "prove" to Omega that he had no idea that he was selling to a "broker", I'm not sure what Omega can/will do.
I realise that I've posted almost the same as Larry, but I think an AD can easily claim tat he thought he was selling to a private person.
So, my forum suggestion.... we all chip in, & buy a discounted speedy. See who the AD is ( stamped on the card ), call the AD direct & ask for the same discount ( 30% please, not the 20% ) .... cool plan heh ( at least for us Europeans ) We could raffle the inital watch..... Just kiddin guys.
Finally, one last point. Has anyone here actually used this company ? I'm a bit catious about buying from Internet companies without some kind of referral from someone I "know".
Steve