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: I had a very long conversation with my AD
: yesterday about the new Bond SMP, and,
: unfortunately, his Omega rep didn't really
: have much new information to share. However,
: he did mention a few items of interest that
: I thought I'd mention. Please keep in mind
: that sometimes Omega sales reps are
: misinformed (as my AD has noted on previous
: occasions), so this is only information
: being passed on by one sales rep: 1) The new
: "hypnotic" 007 limited edition
: piece will only be available to a handful of
: US dealers who attended the Basel Watch Fair
: and placed their orders at that time.
: Apparently Omega is trying to keep this
: watch very "limited" indeed. The
: sales rep indicated that only 4-6 AD's in
: the entire US will have access to this LE
: watch. Figure that one out????
Hmmmmm.... Hopefully that won't bother most people.... ;-)
: 2) The new Bond co-axial SMP is not yet
: available for dealer orders, and Omega won't
: yet commit to an exact availability date.
: The new dealer catalog my AD just received
: has no mention of whether the watch will
: have a sapphire caseback or a standard one
: (sorry, Jason and Joey!!!!!).
No problem. At least you tried!
: 3) Omega is NOT planning to stop production of
: the 2531.80 as soon as the new watch is
: released. Their plan right now is to
: gradually phase it out, but Omega doesn't
: want to immediately lose customers who can
: afford the 2531.80 but not the more
: expensive co-axial version.
That's good news. I know that some people can't justify the price increase for the upgrades....
: 4) This one I find really hard to swallow (as
: does my AD), but the sales rep claims that
: Omega expects to see a 35% increase in sales
: this year because of the new Bond film. The
: rep claims that management/marketing has
: told him that the interest generated from
: the Bond films causes a great interest in
: the brand itself, so Omega expects that even
: people who don't buy a "Bond
: watch" will find a new interest in
: other Omega watches. Omega is going to
: promote the Bond tie-in very heavily in its
: advertsing to generate this
: "supposed" 35% sales increase.
35% increase eh? I had the impression that this Bond film wasn't going to be the best, but we'll just have to wait and see.
: Again, take all of this with a grain of salt,
: since my own AD has admitted he has run into
: more than one Omega rep who knew less about
: the product line than he does.
We'll do and thanks again!
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