zOwie Omega Discussion Forum

Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

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Marketing can work sometimes.

In Response To: As I said before Markting Hype never helps ()

Marketing can help sometimes, to be fair. Companies like Rolex have benefited tremendously. However, as crudely done as some Rolex movements may be (the old Walt Odets review of the ExpII comes to mind) the fact is that those watches generally run, run well, and run well into the next two decades, no questions asked (with apologies to new-era in-house early Daytona adopters...). OTOH other firms, such as Bose, have relied solely on brilliant marketing and are also making a killig without necessarilly being the best in their segment. Weird, how the mind works.