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Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

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Re: I'm sorry to read this John.

Dear John, Steve...

I understand your feelings and that the negative outcome for your personal AD is a highly emotional issue. However I also understand Omega's way to become a more exclusive brand. And they just behave in a very consequent way.

Why doesn't Gelber & Mundy upgrade its whole store regarding offered watch brands? Does he have to invest in expensive interior decoration? Or would he risk loosing too much money by surrendering other lower-positioned brands? I am sure, there would be a way for him to keep the Omega-brand. But this doesn't work without compromises from his side.

In light of the proceeding globalization in the field of luxury brands (Chinese and other developing markets), Omega just intend to get rid of the mass-product-image by reducing the numers of their outlets. This is a painful process but without this consequent step, Omeaga will dilute with other mid- and low-level brands like TAG Heuer, Ebel, Sinn and other brands. This might be a way too, but they didn't choose this way to go.

Omega is within a real transition period.

Regarding Sean's comment "to finally switch over to a decent Rolex": I just sold my brand-new DD since I neither liked the watch nor the brand.

Felix

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