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Here's the actual "Die Another Day" watch quote *LINK* *PIC*

In Response To: Re: I'm not sure about Bond, but didn't "Q" ? ()

Q: "Now, a new watch. Um, this'd be your twentieth, I believe."

James Bond 007: "How time flies."

Q: "Yes. Well, Double-O Seven, why don't you establish a record by actually returning this one."

Most people say the reference alludes to the fact that "Die Another Day" was the twentieth EON Bond film. Others have argued that it's meant a bit more strongly, because, if you count "Never Say Never Again" (which starred Sean Connery), and the two previous "Casino Royale" films, it's not: So the "20" could be viewed as invalidating them.

Whatever the case, I like the fact that Bond's watch is the device to advance this plot reference here.

On another point to the "Oh-mee-guh" statement, why is it no one complains that "Aston Martin" is invariably mentioned by brand name, back to the DB5 in "Goldfinger"?