Re: Watches International X: Omega missing again . . .
:
I always look forward to the latest annual editions of both
: Watches International (May publication date) and Wristwatch
: Annual (Nov/Dec publication date). Last week I purchased the
: latest edition Watches International X and was very disappointed
: to note that Omega was again missing from their very colorful
: pages. Omega's last appearance in this publication was #VI
: (2005). In fact, another of my favorite brands, Breitling, was
: missing this year, too. Perhaps they (Breitling) were upset over
: the poor reproduction of their watch photos in last year's
: edition, #IV. Also sadly this year, all but one of the Swatch
: Group brands was missing from this year's edition. Only Longines
: was represented. No Breuget or Blancpain this year (or Rado,
: Tissot, etc.). So my question is, why are important brands
: disappearing from Watches International each year? Since the
: publication is large in dimensions and pages (over 575 pages),
: glossy and colorful and just $25, do they perhaps require
: represented brands to purchase a full page ad in order to be
: included? Or maybe they charge an insertion fee for inclusion?
: Just very curious because I will be less inclined to buy this
: book next year if important/popular Swiss brands continue to be
: dropped from their pages. Conversely, the current edition
: (published Dec 2009) of Wristwatch Annual 2009 does contain many
: more brands although their pictures aren't quite as beautiful as
: those in their competitor's book, Watches International X. Any
: ideas or comments?
: Thanks,
: Steve
To be in the publication, you have to pay. To have more pages, you have to pay more. Many, Omega among them, choose not to pay.
Agree or disagree, it is a decision on how to spend marketing and promotion dollars that Omega made. . . .
Sam aka Hewybaby
