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Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

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Re: My guess is........
In Response To: My guess is........ ()

: it's due to Omegas upward trend. I think we've

That makes sense.

: The MSRP on the new style bracelets is lower
: than the old style bracelets, yet this is
: not reflected in the price of the watch.

I think that was a move to make the bracelets a more viable option as a later purchase. Certainly many Omega owners were appalled to hear quotes of $450 for just a steel bracelet--often half to a third of what they paid for the whole watch!

Brands like Breitling have long made it easy for a dealer to swap a watch between bracelet and strap at time of purchase with no cost penalty to the customer. Likewise, purchasing a bracelet later usually cost no more than it would have buying the watch that way.

But Omega made it so that the watches needed to be sold as they left the factory. Swapping from a strap to a bracelet at time of purchase was at a steep premium over finding the watch already on the bracelet.

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