zOwie Omega Discussion Forum

hello !

today on this wonderful saturday morning i woke up, grabbed my 2 days old seamster america´s cup, put it on and smiled.

then i read a old watch magazine from 1993 while i was drinking my first coffee. in there was a long article about omega. the marketing manager said that in the late seventies up to the mid eighties omega not only had serious problems because of the invasion of japanese cheap quartz watches, but also because of their wrong marketing.

they had over 2000 (!) different models back then, everything from high prized, middle class and cheap. gold plaqué also. this markting guy then said that they have left the low priced sector a few years ago, no more plaqué, everthing that looks like gold is gold today. a clear position and message, that is what omega needs and they are about to built up.

well, this was seven years ago.

when i take a look at omegas different product catalogs i think they might do the same mistake again: too many models!

just look how many different speedmaster auto. models they´ve made in the past few years and look how cheap they are sold preowned (i´ve seen offers for the blue and red m. schumacher models for about us$ 450-500 for nib !)

this product and marketing policy doesn´t make the product itself worse, i´m still thrilled how much watch *and* superb after sales service you get for your money compared to, say, rolex but as a marketing student i´m a little concerned about this multi model strategy...

have a nice weekend with all your different omegas on your different wrists,

tibor