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Opened July 1999, zOwie is the Internet's first and longest running discussion forum dedicated to Omega brand watches.

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About fine watchmakers

HI, Derek.

A differnt opinion. Fine watchmaking is an industry, but not exactly a mass production one, because it needs a lot of manual adjustement to get te watch assembled. This is a limitation on the use of mass-production techniques. So, if a brand targets fine watches, it has to employ a lot of highly paid workmanship to assemble and fine-tune a watch. So the price is high and the annual production low.

PP, AP, JlC and the like know that they cannot sell more than few thousand watches a year. But you can feel the amount of workmanship these watchs have. For instance, I had a AP Royal Oak on my hand, and just the fact of looking at it (not shaking, just slight moves) made the watch start. An owner of a JlC Reserve de Marche told in a review that wearing it for just an hour is enough to wound it completely. I compare this to the performance of my Oris, and I can spot the difference.

So my two cents are that very expensive watchmakers offer something more than marketing hype.

Best regards.

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