: Well, of course what you say is literally true.
: Advertisers always have the goal of
: associating their product with the good
: feelings you might get from associating with
: someone/something. That's why beer
: commercials advertise "getting the
: girl" while the truth of course is that if you
: drank beer all the time, you'd get a beer gut and you wouldn't. The
: technique is often called
: "Transference", in the advertising
: world. Advertisers often associate their
: products with celebrities, like Tag does
: with Steve McQueen, and Longines with
: Humphrey Bogart, and Audemars Piguet does
: with Jay Z, etc.
: The business that owns the rights to the Bond
: films is family owned and they have used the
: same advertisers for some years now, i.e.,
: Heineken beer, Sony, Ford, of course Omega,
: etc. In most of the cases, they have been
: the same group for more than 20 years now.
: These companies don't actually fund the
: movie or contribute fees, instead they
: provide props for the movie (Ford provides
: the cars, Sony the computers, Omega the
: watches, etc.) and agree to cross promote
: their products with the Bond films, in
: essence, providing extra advertising
: support, for a certain period of time.
: Interestingly enough, it is one of the
: overall most successful
: advertising/promotion campaigns of all time
: and that's why the advertisers keep sticking
: with the Bond films--you'll notice how
: consistent this group is--nobody wants to
: leave.
: So I think the Bond film production team
: deserves some credit because they have a
: loyal group of advertisers who have stuck
: with them so long--they are obviously
: getting their money's worth. Omega is a
: smart company who knows where to put their
: ad dollars. Rolex, of course, is run by a
: charitable trust and therefore has a
: different financial motivation, but they too
: use celebrities to promote their watches.
: Omega has hit on a really good thing and it
: works for them. But I take your point as
: well, of course. Our world has become
: perhaps too commercial--who wants to see
: christmas decorations after labor day?
